This is a high-level content marketing strategy project designed for the introduction of Trustle, a Web3 platform that provides tools for managing online presence, data security, and blockchain integration. Trustle's key services provide users total control over their online presence and assist anyone in becoming their own sovereign digital individual.
As a part of the Social Media campaign launch, I have prepared a high-level strategy to build the foundational framework for future content marketing campaigns across channels. I've outlined my thought process, how I envision it, and my approach to launching the Trustle social media campaign. In addition to that, I’ve also designed the visuals for each social media channel and attached in the content pipeline board.
The board below contains copy and imagery for Trustle’s social media campaign launch based on the requirements, as well as the content framework and branding details outlined in this doc.
Each board contains sample visuals (some with slight variations attached) as well as captions for each SM channel.
Keywords and phrases to be used for blurbs and taglines (based on the website copy and social channels copy you have so far) to be incorporated into marketing content in order to maintain consistency and match the tone. PS. Needs to be refined further to fine-tune the content.
| Blurbs | Taglines | CTAs |
|---|---|---|
| We want users to own their identity, their data, and their voice. | Embrace Your Digital Sovereignty | Join our dynamic community of innovators shaping the digital future. |
| Reshaping the way users navigate the digital world. | Navigate the Digital World on Your Terms. | Join us in shaping a digital future that's truly yours. |
| Own your identity, your data, and your voice. | Take Control of Your Online Presence | Discover the future of digital identity management. |
| We empower our users to effortlessly discover, manage, and protect your online identity, ensuring you have complete control and agency in the digital world. | Empower Your Digital Life | Your digital sovereignty starts here. |
| The limitless potential of your sovereign digital life starts with Trustle! 💚 | Unleash the Potential of Your Sovereign Digital Life | |
| The power to shape your digital self. | Empowering You to Take Control of Your Online Identity | |
| Feel the limitless potential of your sovereign digital life with Trustle! 💚 | Redefine digital ownership → Digital ownership REdefined | |
| At Trustle, we are redefining digital ownership by empowering our users to own their data and identity. | Safeguarding Your Online Identity | |
| At Trustle, we got it down to a T. | Crafting Digital Solutions for Your Security and Privacy | |
| Protect your online identity, ensuring you have complete control over your online presence. | Shaping the Digital Future, one user at a time | |
| Crafting solutions for managing online presence, data security, and blockchain integration. | Your Data, Your Voice, Your World – Protected and Respected | |
| Your data, your voice, your world – respected and protected like never before. | Empowering You to Own Your Identity, Data, and Voice | |
| We want users to own their identity, their data, and their voice. | Building Sovereign Digital Individuals | |
| Empowerment Through Innovation. | Creating the Sovereign Digital Self, One Product at a Time | |
| Creating the sovereign digital self. One product at a time. | Fueled by Authenticity. Powered by Ethical Tech. | |
| Digital world fueled by authenticity. | Versatile, Powerful Solutions for Your Digital Journey | |
| Versatile suite of products designed to regain sovereignty over your digital presence. | Discover, Control, and Liberate Your Digital Identity with Trustle. | |
| Digital solutions crafted for managing online presence, data security, and blockchain integration. | ||
Relevant hashtags to be used in social media posts: